Windmill CO.

At Windmill CO., we aim to work and represent Brands that exhibit promising growth potential across the different CPG categories.

Our approach consists of two distinct steps:

  • First, we identify local growth prospects for your Brand by identifying market needs and trends.
  • Subsequently, we proactively pursue on these opportunities, paving the way for a solid & fast Brand expansion.

We look forward to partnering with you to enhance your Brand’s performance, while simultaneously striving to foster strong partnerships with our Trade Customers to leverage their businesses.

Business Model

Our approach is highly adaptable to meet the unique needs of your Brand.
We offer the flexibility to operate in a specific area or as an integrated model that aligns with your overall Brand strategy.

Windmill CO. - experts expertise in localizing international brand strategies for the Portuguese market.

> Potentiate the Marketing Plan

Our foundation lies in our proficiency in the Portuguese market and our understanding of the food and beverage categories.

Through continuous market analysis, we proactively identify prevailing trends and potential business prospects for your Brand.

By localizing your international Brand strategy, we meticulously develop a growth plan that governs our day-to-day execution across the market, encompassing consumer communication, promotions and in-store activations. Our experience spans from large-scale multimedia campaigns to targeted approaches.

Windmill CO. - expertise in maximizing brand distribution across diverse channels, including modern retail, wholesalers, petrol stations, and independent stores.

> Maximize the Channel Distribution

Your Brand might be present across various channels, according to the defined strategy. Our extensive commercial relations with all relevant Trade Customers enables us to achieve full national market coverage.

We possess the capability to optimize the distribution potential of your brand across a multitude of channels, including modern retail, wholesalers, petrol stations, and independent stores.

Windmill CO. - commitment to everyday perfect execution, including efficient product launches, maximizing SKU distribution, and impactful in-store brand communication.

> Everyday Perfect Execution

At Windmill, Perfect Execution is a pivotal element of our winning proposition. We consistently implement sales fundamentals at a level comparable to the industry's best, by:
  • Efficiently launching new products
  • Maximizing SKU’s distribution levels
  • Enhancing point-of-sale coverage through flexible resourcing, including third-party agencies and crowdsourcing
  • Delivering impactful in-store Brand communication
Windmill CO. - end-to-end logistics expertise, including supply forecasting, inventory management, customer ordering, and shipping operations.

> End-to-End Logistics

Our integrated inbound and outbound logistics model is underpinned by Portugal's leading logistics provider. This model consists of the following key elements:
  • Supply forecasting and ordering
  • Inventory management, including repacking and labelling
  • Customer Ordering
  • Shipping to Customers

Working Together

Our conviction is that to optimize growth opportunities for each Brand, it is essential to synchronize a solid strategy with flawless day-to-day execution and fostering robust partnerships across the business.

Monthly Brand Reports

with End-to-End KPIs

Quarterly Mkt. Reports

category insights & competitors activities

Quarterly Brand Meeting

to review results & activation plan

Yearly Brand Survey

to assess Windmill’s performance

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